Coincidentally, it’s the same solution that about 40 percent of S&P 500 companies have floated in the last financial quarter alone as a response to their own wide-ranging problems: artificial intelligence. Match Group, which operates Tinder, Hinge, Match, OkCupid, and more than a dozen other dating platforms, has a solution. Years of growth hacks and design gimmicks have turned online dating into something between gaming and content consumption.įor the companies that run dating apps, this is turning into a real problem - some users are drifting away. Some of the biggest platforms are simultaneously expensive to use and yet still full of spam. This was, in part, inevitable, as online dating grew from an exciting alternative into the default American mating ritual. Longtime users are tired and demoralized, and younger users are less keen to sign up. Photo-Illustration: Intelligencer Photo: Getty Images